![]() ![]() It is further the visual effects of how colors mix, contrast, and match with each other, involving the message colors communicate. What is Color Theory?Ĭolor theory is the collection of guidelines and rules in the realm of art and science which explain how humans perceive and apply color. ![]() To unleash the full power of color, it is helpful to understand both basic artistic and scientific concepts as well as the history of color theory. The psychology of color theory makes the study of color a powerful means in the hands of creatives. These spontaneous associations are a universal human experience, and they are widely made use of in art, design, psychology, marketing, and numerous other fields. Whatever it would be, most likely you linked the color to certain ideas, objects, and emotions. Or it might be the image of the ocean, a cloudless sky, or blue eyes looking at you, all floating through your head. If you were asked to think of the color blue, what would come up in your mind? Maybe it would be the feeling of relaxation, calmness, serenity, or a sense of stability and reliability. As an Amazon Associate, I earn from qualifying purchases. This article may contain compensated links.
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